How Strategic Communications Drives Public Affairs

23 Sep, 2017

How Strategic Communications Drives Public Affairs


November 15, 2017
10:00a.m-12:15 p.m. EDT
Washington, DC or Virtual

Aligning your communications and public affairs departments is crucial to coordinating and projecting a unified image of your organization. In addition, how you communicate with elected officials, your advocates, employees and allies will determine the success of your public affairs campaign or advocacy efforts. Whether you work at the national level or in a small town, it’s imperative that you develop a strategic communications plan that will that will allow you to meet your objectives.

Get your communications, public affairs and government relations departments working together.

In this two-hour program, we will examine the important role communications plays in your public affairs strategy and how to create an integrated and comprehensive public affairs plan. We will discuss how organizations structure their internal teams to streamline communications as they launch their advocacy campaigns.

This workshop will cover:

  • What it takes to roll out a successful public affairs and communications campaign
  • How to maximize coverage and visibility for your policy positions
  • Managing internal dynamics between departments and best practices for successful collaboration
  • Leveraging your communications resources to assist your public affairs efforts and vice versa

This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.

10:00 a.m.  An Integrated and Innovative Approach to Communications for Public Affair

Communications plays an essential role in public affairs and advocacy campaigns. Whether you’re communicating with elected officials or their staff, educating volunteers, or providing critical information to employees about pending legislation, what you say and how you say it can impact the outcome. Our panel of senior-level communications experts will answer the following questions:

  • What management strategies and processes foster collaboration and shared goals?
  • How can you manage a cross-function communications practice that enables real-time response?
  • What do communications and public affairs professionals need to know about the changing media landscape?
  • How can organizations successfully communicate with an angry, frustrated or partisan electorate?
  • How does a well-developed communications strategy contribute to your organization’s public affairs and lobbying function?

11:00 a.m.  Break

11:15 a.m.  Strategic Communications for Reputation Management

Strategic communications is key to ensuring your corporation, association or industry is respected and influential among the public and policymakers. Organizations should successfully plan and work towards reputational goals at both an internal and external level. Find out how your organization can:

  • Improve its online communications structure and approval process in order to respond quickly during fast-moving crises
  • Develop long-term plans for improving the organization’s reputational strategy
  • Engage in policy-focused thought leadership and craft policy communications that sets your organization apart
  • Manage and communicate around complicated political or policy issues

12:15 p.m.  Adjourn

Conference Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Registration & Fees

Register Member Non-Member
How Strategic Communications Drives Public Affairs Register Online $289 $399

Download print and fax registration form here

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Manager, Digital and Communications Practice
202.787.5971 | email

Contact Us

U.S. office:
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Public Affairs Council
2121 K St. N.W., Suite 900
Washington, DC 20037
(+1) 202.787.5950

European office:
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Public Affairs Council
Square Ambiorix 10
1000 Brussels