How Best to Communicate With MEPs
How do Members of the European Parliament (MEPs) interact with key stakeholders — most notably, their constituents — online? The newest iteration of a FleishmanHillard study offers multifaceted answers to this question.Key findings of The 2015 EP Digital Trends Survey include:
- Eighty-eight percent of MEPs use Facebook, 76 percent Twitter and 28 percent LinkedIn, and 61 percent monitor social media conversations on a daily basis.
- Long-standing “broadcast” online communication tools like email newsletters and online video channels are used by less than than half of MEPs.
- MEPs believe Facebook and Twitter are just as effective as — if not a bit more effective than — face-to-face meetings.
- A majority of MEPs do notice online and social advertisements, but rarely go beyond the initial click, so any policy-driven messages must grab their attention immediately.
- Nevertheless, a vast majority of MEPs still find in-person meetings with stakeholders and detailed position papers highly useful (and, in some instances, preferred over online media), but MEPs think some online tools — especially infographics — can be valuable to them in their decision making.
- Despite recent movement toward enhanced lobbying transparency, more than three-quarters of MEPs surveyed do not think their interactions with stakeholders will change as a result of more stringent regulation.